Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?
| Producers: |
Filip Cermák (executive producer), Ivan Hronec (co-producer), Morgan Spurlock (executive producer), Irena Taskovski (producer) |
| Directors: |
Vít Klusák, Filip Remunda |
| Script: |
Vít Klusák, Filip Remunda |
| Camera: |
Pavel Berkovic, David Calek, Erika Hníková, Vit Janecek, Martin Marecek, Jirí Málek, Martin Reznícek, Jakub Sommer |
| Editing: |
Zdenek Marek |
| Director of photography: |
Vít Klusák, Filip Remunda |
| Others: |
David Hysek - sound design
|
Vít Klusák is a Czech film director. He graduated from a Czech Film Academy FAMU, where he is lecturing since 2006. He focuses on documentary filmmaking. Many of his movies have been awarded by experts in the Czech Republic and abroad. The feature-length documentary about child abuse on the Internet, Caught in the Net, became the most visited Czech documentary of all time and won the prestigious Czech Lion film award. In addition to directing and producing, Klusák also pursues an editing career. He is currently working on a documentary tragicomedy about the Czech perception of the Covid-19 pandemic.
Filip Remunda is a Czech film director. He graduated from FAMU – documentary directing department in the masterclass of Karel Vachek. He was awarded for his film Village B at the Karlovy Vary IFF in 2002. Together with Vít Klusák, he created "film reality show" about the fictional hypermarket Czech Dream (2004). Existential film-jam session about three Jazz musicians Steam on the River won the Slovak Film Academy Award in 2016. Remunda's family pandemic story Chickens, Virus and Us received several environmental awards in 2021. In 2001, he co-founded the Institute of Documentary Film In 2003, together with Vít Klusák, he founded an independent production company Hypermarket Film.
